Manuel Soria (@manuelfsoria) is an Argentinian photographer and created among other things our sofa blazer campaign. Did you always ask yourself, where photographers find their inspiration? Or how they use clothes while creating a photoshoot? Well, look no more: In this interview, Manuel answers these and many other questions.
What are you doing?
I’m working as a part-time photographer in a start-up and as a freelance photographer on the side. Also, just for fun, I have a YouTube channel where I upload videos about living in Berlin/Germany to help the Spanish speaking community that wants to move to this country.
In general, I am enjoying every day a lot. I just moved in with my girlfriend and we are enjoying the process of building a home together. Neither one of us is from Germany and finding that piece of home here is very important for us.
Behind the Scenes footage of our shooting in the streets of Berlin, shot by Sonja
How is your life as a photographer?
My life as a photographer is mixed. I’m lucky to do what I like, both as an employee and as a freelancer. In both types of work, I do research, create mood boards, think, take and edit pictures. It is a lot of “office” work to get to the shooting day, but all that pays off when that day is 100% organized. Then you and your team can work smoothly and come up with new ideas on the go.
I try to stay connected as much as possible with other creative people, such as painters, dancers, stylists, etc. It is hard to stand out here. Berlin is a big city with many creative and amazing people. Sometimes, you have to be a little reckless and put yourself out there if you want to stick around.
Where do you get your inspiration from?
Normally, in the streets of Berlin or any other place I travel to. I try to be as attentive as possible to my surroundings, to the sounds, the light, the tiny details that other people are unaware of. I also like to revisit some characters or personalities I used to see on TV in Argentina as a teenager.
Normally, it is not conscious, but all these things stay in my head and at some point when I want to create something all comes out in a weird and interesting mix.
Working with Malimo was an instant match.
What is important to you when working with a brand?
When I work with somebody, I need to be on the same page with them, have beneficial feedback and be able to build ideas together. With Malimo it was like that, it was an instant match. What I had in my head was kind of what you had in yours. Those moments, when you connect, are amazing.
What does fashion mean to you?
For me, fashion is the opportunity to be whoever you want to be, to put your true (or fake) self out there. You can play any character you have in your head. Fashion is also a tool to make a statement, to show what you stand for.
Also, since I originally worked in the film industry, fashion photography allows me to tell stories. I can work as if I’m shooting a short film and tell that story one frame at a time. Fashion and the clothing that you wear creates a story that you want to tell, and as a photographer, I try to capture that story.
What do you wish for the future of the fashion industry?
When I came to Europe, I was shocked by how cheap clothes can be.
Manuel did not only take photos of the blazers for us. Click on the pictures to get to your product.
How long have you been living in Berlin and what do you like about it?
Berlin is a great city – especially in summer. I love the mix of people, languages and cultures. It’s a city full of cultural events and has a good nightlife. Berlin feels alive.I moved here a little over 3 years ago.
What are your favourite places in Berlin?
I’ve been living here for a little more than 3 years. Berlin is a great city and gets even better in Summer.