We are closely working together with a small tailor workshop in Mumbai. We shook hands and took a selfie with every person working for us. If you have been to India, you get the selfie part. 

Each piece of clothing has been expertly and lovingly crafted by happy craftsmen working reasonable working hours in a healthy and safe environment, paid a fair wage. There’s currently five male full time tailors and two who jump in occasionally. All of them are between 20 and 40 years old.

We had contact with the Fair Wear Foundation to get valuable advice. Unfortunately as a young Start-Up, a certification is not yet possible for us. But we’re getting there.


Since the collapse of the Rana Plaza in 2013 not enough has changed yet. Global players like Zara, H&M & Mango are assuring to do more than ever to work fairly and sustainable. Unsafe working conditions, harassment, discrimination, overtime and low wages are still widely spread. (1) And that has to change.

Employees of the textile sector in Bangladesh, India and Cambodia often earn only half of what they need to sustain their basic needs. How can we let other people pay for our too cheap fast fashion?


We have been to Bangladesh and India and came to the conclusion that avoiding these countries is not giving them any perspectives and thereby not helping much either. Clothes produced in Europe can be made under worse conditions. (2) We want to offer as many people as we can an opportunity for a good job and thereby encourage other brands to do so too.

Most importantly, totally fell in love with the country and it’s lovely people. It is so much fun to work together. Every “Ok, ok, I can make, no issues” followed by a head wiggle makes us happy. There is so much we can learn from them.